When you are posting your message are you being helpful or are you a prankster?

Did you like the $2.oo Hugs?  Or did they turn you off?

When you want to create a profit for the life of your business I suggest you think about how this made you feel.  Remember, you are creating a long term impression in the minds of those you contact when you interact with them.  Remember, too that your slurs on someone or an organization become available to everyone.

What do you think about this prank?  Make your comment now.

Warmest Regards,

Edward Philipp

e.l.f. Cosmetics just appeared on YouTube.  Did I manifest it?  Well maybe, but I was on YouTube watching another video and when I hit the home button e.l.f.’s video was suggested.

When I interviewed Ted Rubin I knew they were "Doing it right."   When I researched it I saw it.  When a video appeared in front of me spontaneously I knew it on a visceral level.  Congratulations Ted.

We are into the interview process for the book, Profitable Social Media , hot and heavy now.  Today I interviewed Ted Rubin, CMO of e.l.f. Cosmetics.  The interview is fascinating, not because of what I said, but because e.l.f. is so effective using blogging, direct email, twitter, facebook, and various cross promotions that it needs no traditional advertising budget.

The five year old, privately held company, which thinks of itself as an online marketing company has positioned itself as a value line with make up users.  Target stores will have introduced a holiday special to all its stores by Nov. 1 which moves it beyond the traditional base.  But having 2,000,000 plus members on the email list and large numbers on Twitter, Facebook, and YouTube.

Listen to the interview yourself and you will hear how immersed EyesLipsFace is in making social media profitable. You are welcome to use this short link to the interview http://cli.gs/psmelf

You can look forward to more interviews here on Profit Thru Social Media in the coming weeks.

Warmest Regards,
Edward Philipp

Press Release 10 09 2009

Edward Philipp and Warren Whitlock are holding a workshop at the Whittier Radisson Hotel on October 22. This is a hands on workshop to learn and start you into using new media in a planned way.

Bring your laptop and plan to work hard at or before 8:30 am. We will buy you lunch.and network from 11:30~1 pm. You will be covering all the major social media with an emphasis on online lead generation, competitive intelligence gathering and marketing with

• Twitter,

• FaceBook,

• YouTube

• LinkedIn

• Blogs and Teleseminars strategies will be interlaced into to training.

“You can kick and scream all you want to about never doing that ‘new media stuff’, but when you are unaware of the buzz it is easy to get blind sided. This is a new time when over 50% of your employees are using your work computers to go to an online social media site every day. You can learn these skills and lead your businesses”, said Edward when asked about this training.

Warren said, “The Revolution on how we market our business is just starting …these tools make it easy for any business to compete in the new era“ And “Listen and Love” is the new mantra of being a part of the much larger community available to you.

Edward Philipp is a consultant, host, and producer of TeleSeminars for marketing and lead generation. He is an active member of the Whittier Chamber of Commerce and a member of the Ambassadors Committee. His weekly web and conference call series hosted out of TeleSeminarNation.com communicates all the new tips and tricks of the web conferencing presentation. He is co host with Warren on the weekly TwitCastRadio show.

Warren Whitlock is the author of the first book on Twitter, The Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online. He is a frequent speaker at blogging and social media events where he is often seen helping best selling authors connect with the social media world.  Warren’s Blog Talk Radio and blogging have marked him as a pioneer.

 You can find out information and purchase your ticket at Profitable Social Media  Workshop  https://m127.infusionsoft.com/saleform/niefhnat                         or by calling 866-396-1267

Mike Stewart is teaching me to use video on the internet right now so forgive my interesting video, Ok?

“Our new book Profitable Social Media will be in bookstores everywhere in March 2010.”
—Warren Whitlock, Ed Philipp, Lee Pound, co-authors

Why do we make this declaration? Simply this: The balance of power in

* advertising,
* public relations, and
* sales

has shifted to SOCIAL MEDIA. It’s time that corporations, businesses,
business owners, entrepreneurs, and professionals, who are suddenly
lost in today’s new marketing arena, get educated fast so they can
compete for new clients and customers.

We’ve heard all the questions and all the dismissals: “What does that mean?”
they ask. “What language are you talking in? I don’t know what that means.
I don’t have time for that cr*p. I have a business to run.”

It’s time for business to embrace this new way to market. Whether you
acknowledge it or not, social media can make or break your firm. Want to
go out of business? Just ignore “Twitter Moms” when you advertise your
pain killer. Address them and you save the company. Miss what they
are saying and you’ll generate a worldwide word of mouth campaign
against you in one, two days tops.

Want your next store, product, and ad campaign to soar
all out of proportion to the budget? Learn this
Social Media, this web 2.0 stuff now!

Where can you get training? (Hey, someone has to be
“the hero”. who understands at your company. Might
as well be you.) Before the book comes out we’ve decided to
let a few small groups in on some of these
secrets.

Join us in Whittier, California Oct. 22 at 8:30 A.M. to learn
enough to lead and understand. We have limited seating
in the Board Room of the Radisson Hotel as we
train you on “Profitable Social Media.”

Call me, Edward Philipp, at 866-396-1267 to find out all
the details of this “hands on” training. If you register in
advance, I will buy your lunch after we conclude at 11:30
or so.